Designing products for Private Label and Custom Branding
White Labeling / Private Labeling Products:
Private label products are goods and services created by one company to be sold and branded by another company. White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own. The end product appears as though it has been produced by the purchaser.
White label products are manufactured by a third party, not the company that sells it, or necessarily even markets it. The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference. An advantage of private label brands is that they do not include specific marketing costs. Further, if a supermarket has an exclusive deal, then average transportation expenses could be lower and the company would benefit from distributional economies of scale. Because of lower transport costs, the retailer could sell the product for less and reap a bigger profit margin.
A worldwide phenomenon
Private label brands have become increasingly popular, which suggests that consumers are becoming more sensitive to price and less loyal to their favorite traditional brands.
When it comes to Private Label’s, Himalayan Range will work with you to achieve your desired branding and appearance. From custom brands we offer end to end services from product design, packaging, documentation, support, digital content and lots more. we have numerous design options for you to choose from. With Himalayan Range custom branding, you can achieve the look and feel you desire in order to enhance your brand identity in your market.
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